Why SEO in Digital Marketing?
Coming to SEO and digital marketing, we may want to start looking at it by painting two kinds of scenarios of business establishments and operations, where one is a shop or outlet that has no signage on it or anything in particular telling about the business and the other is one that has the right signage, a name and a product image and logo about the business. Looking at the first case scenario, such an establishment would be one that just operates and lives in the hope that customers would be dropping by to check what products it is that they offer, out of sheer curiosity, see if there is anything from the outlet that would be of interest to them and probably pass. But in the other case, where there is a signage, a name and a product image, these would surely attract so many off the streets, who would ask for what you sell and some of them would even refer others to your shop having shared with them what their experience was dealing with your shop.
Looking at the above and bringing them to the case of digital marketing, in the first kind of shop, we see a picture of a business website that has not been optimized and the other case is one that tells the case of a business website that has indeed been properly optimized. In this post, we will be taking a look at some of the things that you need to know of when it comes to SEO and how important it is to your digital marketing efforts, thus read it to the end for more.
Looking at SEO, which is basically an acronym for Search Engine Optimization, this is essentially the steps and processes that you would take to ensure that your website is easy to find, easy to crawl and as well easy when it comes having the web page categorized. By the way, the above analogy works perfectly considering the fact that the online “streets” are equally filled with traffic and there are as well lots of other companies whose websites are placed thereon and as such it may be challenging for your website to be tracked by those looking for your products and services which makes it very important that you ensure that your website is well optimized in a manner that makes it as easy and simple for your target customers to find your storefront online, your business website. Fundamentally, SEO is all but concerned with all the strategies that you may employ to drive customers to your business through these online platforms. In order for this to be achieved, you need to ensure that you have put in all efforts to see your business website ranking at the top of the SERPs, the Search Results Pages.